A trigonal bond: TV – Brands – Social Media

The new reality is that if people aren’t talking about something online, then they’re probably not talking about it offline either. Therefore, social media and advertising has become today’s marketer’s peanut butter and jelly. The recipe for a successful campaign is one that considers different mediums a key ingredient in its amplification strategy, with brands standing to grab the attention of a collective audience of over a billion active users. In this talk, Gencay K. Evirgen [CEO of Somera] will mention different cases from Turkish market around the TV – brands – social media triangle in a keynote on Friday, 18th at TTGV.

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